Plus Real Estate Financing

Real Estate Development: A Comprehensive Guide

While it may appear that a project starts with the laying of the first stone, its story begins much earlier. Plus and its partners have just completed the sale of a beautiful villa development in Vernier, offering an opportunity to revisit the key stages involved in creating a new real estate project.

The Land: the Foundation!

Everything starts here. The choice of building land is crucial, as everything else down the line depends on it. This may involve a single plot or the consolidation of several lots, which requires reaching agreements with multiple owners. The quality of a future project’s location rests on numerous factors, including the area’s geography, current and planned local infrastructure, and, increasingly, exposure to climate risks. Next, supply and demand must align. In this regard, feedback from brokers active in the sector is essential, as they have a precise understanding of what prospective buyers are looking for.


Before the walls, the financial framework.

Will the project be financed by one or more investors? Under which tax regime? As a sole proprietor, a private individual, or through a limited company? And in what proportions? What returns can be expected? Will the project be more profitable through sales, rentals, or a mix of both? How many units must be sold before construction can begin? Added to these considerations is the matter of the lots that will be reserved for the developer or for the landowners’ families following negotiation. All these parameters mean that each development is a unique case, requiring extensive calculations and perfect coordination among the various involved parties. This is where experience and a thorough knowledge of the local market make all the difference. However, since Credit Suisse’s withdrawal from this sector, the pool of professionals available for consultation has become far more limited. To design a robust financial package from start to finish, and to set optimal prices based on the level of finish and construction costs, Plus Real Estate Financing provides you with a dedicated expert who has specialised in real estate development for many years. They will consolidate all the relevant data to build the most appropriate financial structure, ensuring that your project delivers on its expected profitability.


The crucial question of energy efficiency.

Heating systems account for a significant share of CO₂ emissions. So which solutions should be prioritised for the future: solar, geothermal, or enhanced insulation? When financing new projects, our role also involves comparing the various technical options in terms of their cost, the savings they generate, and their potential to increase the property’s value. We also assist in identifying eligible subsidies and tax deductions for different types of equipment. It soon becomes clear that, long before it takes physical shape, real estate development is a precise and coordinated process that brings together brokers, architects, and experts in financing and construction.

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